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London Triathlon 2015

The Brief

Continuing on from the previous years, Mauve were once again asked to design the creative for the iconic London Triathlon 2015. Using the famous city skyline accompanied by some of the fantastic photography captured during 2014 we were able to create this dramatic piece to compliment the largest triathlon in the world.

The Solution

Mauve worked up a vast selection of concepts coming at the event from different angles. Suggestions were made using different styles from relevant illustrations to a more simplistic image. However when you have access to such great imagery there was only ever going to be one winner with regards to which direction we should go.

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The Result

Following on from the initial design we then moved to create various pieces of marketing material to help promote the event – these complimented digital and printed ads which appeared throughout the regular sporting media channels.

“Working with Mauve on such events makes what is a busy and hectic process easier. Using a company that can print and design means when goal posts inevitably move the process is managed with no harm to the final deadline.”

Marketing Manager IMG

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