Mauve implementing a fantastic team spirit bringing a solid back 4 of account managers sniffing out any danger regarding service or quality of product. Perfectly complimented by our 3 out in the midfield sales heads offering creativity and flair to the forward line whilst keeping an eye on the back 4 in the office. Finally the front 3 in production finishing off with seamless ease the chances made from those behind them.
Wolverhampton Wanderers (Wolves) and Mauve Print Management are extending their successful relationships for a third year following fantastic results for both partners in the deal, which sees Mauve handle all print management matters for Wolves.
In exchange for securing the majority of the Club’s print business, Mauve receive official partner status with a whole host of benefits included.
As a relatively young business Mauve, through partnering with Wolves, were looking to grow their business by increased turnover through the partnership, identifying potential leads for new clients and building brand awareness to Wolves’ B2B audience.
Through the partnership, Mauve have secured four hospitality places in the Club’s high-end Boardroom facility for entertaining existing and potential clients at all Wolves home matches.
In addition the company take advantage of the wide range of events, such as the Golf Day and Sporting Dinners, which enables them to network and reach potential new business contacts.
John Scott, Director of Mauve Print Management says; “Wolves have a wide selection of business products and services that we were able to choose from to create our own bespoke package to meet our needs. We recognise the value of being able to entertain at high quality events in an impressive location – and we love a bit of football – so we chose four seasonal hospitality places in the fantastic WV1 and have now upgraded to the fantastic Boardroom package. We also have places at sporting dinners and golf days throughout the season which provides us with a great alternative to entertain clients who may not befootball fans, or can’t make match days.”
By working together as partners, Wolves and Mauve ensure the company makes the best use of their inventory to achieve their business goals. The first year of the partnership saw Mauve yield a 12% increase in forecasted print spend as a result of their relationship with the Club and the subsequent growth in new business.
“The great feedback on our service from Wolves has made the figure arrive faster than initially anticipated. The ongoing support from the Club will result in a fantastic first year of working together.” Says John.
They’re also seeing their client base grow, John says “Being an official partner of Wolves has opened new doors for us – as we knew it would. Other suppliers of Wolves trust their judgement which has made it far easier for us to engage with them and introduce ourselves. We anticipate these sales to continue to grow and contribute a significant percentage of our turnover.”
“The key for us was securing Wolves as a client but we recognised the huge opportunity to generate more business and raise awareness of the Mauve name through a deeper relationship with the Club. 2 years into the partnership we’re delighted, not only with the commercial success of the deal, but also the strength of the relationship we have developed with the Club.”
Laura Gabbidon, Marketing Manager, Wolves, said, “At Wolves we have an extensive network of contacts – along with rich, quality data – which means that businesses like Mauve can plug straight into a rich vein of business prospects, which might otherwise take them years to develop.
“Equally, in Mauve we’ve gained a strategic business partner who’ve helped us to create many benefits through print management and they’ve worked side-by-side with us on a number of different projects. We’re delighted to be working with them for a third consecutive year.”
As part of their #WhatsYourGoal initiative the B2B team at Wolves are working hard with existing and newpartners to identify their business challenges and help their clients to achieve theirs. With solutions to help deliver goals of brand awareness, sales, impressing clients, targeted marketing, rewarding staff, delivering events etc., the team are equipped with the product range and expertise to support a number of business challenges.
Corporate Wolves are the business to business team that delivers hospitality, advertising, venue hire, special events amongst a number of other things to the business community. With a number of high profile clients and partners on board, the team work hard to account manage and deliver the best value for their customers.
To find out more about how the Corporate Wolves team can help you achieve your goals call 0871 222 2220 (option 4) or visit corporatewolves.co.uk/wyg. If you’d like to challenge us to find a solution for you, email firstname.lastname@example.org with what you are looking to achieve for your business.
Mauve, who formed in 2012, are a print management company offering design, print and web2print services. Based in the Midlands they service a variety of industries across Europe, from sports and leisure to automotive, construction, finance and healthcare. A customer-focused company, they provide a service to fit seamlessly into their customer’s workflow from the initial concept through to creative development and production, building relationships through gaining trust, exceeding expectations and adding a little flair and passion.
For more information call 01564 741742 or visit mauvegroup.co.uk
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