Mauve partnered with the team delivering the Birmingham 2026 European Athletics Championships to supply creative, design and print, bringing the event identity to life across a wide range of physical and branded touchpoints.

Our work ranged from supplying props for event mascot Bab the Bull and producing signage for live athlete interviews, to brand creation, large-scale frames and fully custom-designed and built podiums.

Working closely with the Birmingham 2026 team, we delivered at record-breaking pace to meet the demands of a major international sporting event. Working to tight turnarounds, every element was produced to a high standard and carefully aligned with the Birmingham 2026 brand guidelines.

The result was a cohesive suite of event assets that helped create an engaging and memorable championship experience for athletes and spectators alike.