Lacey’s, a Solihull-based craft butcher, has recently undergone a heartfelt transition of ownership. Christopher Lacey, who began as an apprentice in the shop in his teens, has taken the reins after many years of dedication.

While staying true to the qualities their loyal customers cherish, Chris is eager to put his own mark on the business. To support this new chapter, he approached us to refresh the brand. The goal was to create a brand that stands out, looks sharp and leaves a lasting impression.

Working closely with the client, we developed a new brand identity, logo, and website that reflects their vision for the future. Our focus was to strike the perfect balance between a modern aesthetic and an artisan, historic feel—capturing the exceptional skill and expertise that defines Lacey’s.

The new look truly sets Lacey’s apart as a cut above the rest.