Established in 2015 and based in the Midlands, Owl Homes is dedicated to crafting forward-thinking, sustainable, and high-quality homes. With a vision to elevate their brand, they approached Mauve to evaluate, modernise, and strengthen their identity.

Working closely with Owl Homes, we embarked on a comprehensive, multi-phase branding project designed to reflect their commitment to innovation and quality while preparing the brand for future growth.

Phase One: Review & Refresh
Our first step was to enhance the visual identity with a logo redesign, creating a more symmetrical, consistent, and balanced emblem. Alongside this, we established a refined color palette to ensure consistency across digital and print applications. We also expanded the brand assets with new patterns, site-specific logos, and fresh photography, adding depth and versatility to the brand.

Phase Two: Deployment
With the refreshed identity in place, we applied it across a range of materials, including a complete stationery suite, development brochures, flags, banners, wall graphics, and site signage. These assets ensured that every touchpoint aligned with the new vision.

Phase Three: Future-Proofing
To maintain brand integrity while offering flexibility, we developed comprehensive brand guidelines. These guidelines empower the Owl Homes team and their partners to use the brand effectively and consistently over time.