Sparkes Stoves & Chimneys, a trusted family-run business since 1977, recently embraced an exciting new chapter. As they set about constructing their new showroom, they saw an opportunity to refresh their brand – ensuring their visual identity evolved alongside their growing business.

With the showroom launch perfectly timed to coincide with the brand facelift, every detail was carefully considered to create a seamless connection between the two. The new brand palette was thoughtfully aligned with sample panels from the showroom fascia, ensuring a cohesive and harmonious aesthetic.

The goal was to craft a brand that felt simple, timeless, and elegant. A clear white base established a clean, sophisticated look, complemented by soft accents of cream and beige. These warm, natural tones not only reflected the wood materials used in their products and showroom but also softened the design – avoiding the starkness of a purely monochrome scheme.

For the website, clarity and user experience were at the heart of the design. We created a refined, intuitive layout that let the imagery take centre stage, streamlining navigation to make it effortless for customers to find what they need.

The result? A refreshed brand and digital presence that perfectly embody Sparkes Stoves & Chimneys’ expertise, craftsmanship, and welcoming spirit.