World Athletics, the global governing body for track and field, plays a vital role in shaping the future of athletics worldwide. Dedicated to supporting athletes, events, and fans, the organisation drives the sport forward on an international scale.

Mauve has been a trusted creative supplier of World Athletics for over 7 years, delivering bespoke design and print solutions across a wide range of projects. From custom-made boxes and enamel pin badges to t-shirts and high-quality printed materials, our work enhances the sport’s global presence.

A standout moment in our partnership was producing a range of printed items for the Paris 2024 Olympics—a major milestone for both World Athletics and Mauve. Among these was one of our signature projects, premium boxes with enamel pin badges, which even made it into the hands of Snoop Dogg, who had a memorable role in the Games. This collaboration highlights our commitment to bringing creativity and craftsmanship to World Athletics, supporting the sport’s growth and inspiring athletes and fans worldwide.