Wolverhampton Wanderers - Mauve Group

One Pack
Official Print Partner

A bit of background

Having dropped to the third tier of English football, Wolverhampton Wanderers have seen a huge resurgence over the last 6 seasons, taking them all the way to European competition. Their 7th place finish in the Premier League in 2018-19 their highest placing for almost 40 years. Wolves boast a large worldwide fan-base and a 32,050 seater stadium which will host up to 38 First Team games during the season. The club consists of a First Team, Under 23’s, Under 18’s and Women’s Teams.

The brief

With such a large operation that needs to reach followers across the globe, there are many difficult challenges such as;

Keeping branding consistent across all departments through retail and ticket office to stadia and VIP management

Meeting constantly changing deadlines in the seasons fixture list

Keeping up with the ever evolving methods of engagement with fans of a variety of ages, backgrounds and nationalities

Our solution

The partnership between Wolves and Mauve began at the start of the clubs revival in 2014. The management team had the ambition to bring the club back to the top, and identified that they would need expertise in print production and branding along the way. Mauve’s key credentials in developing this partnership were;

Having an impressive and extensive portfolio in the sports sector with past partnerships in Athletics and Cycling.

Being local to the club, giving a unique understanding of its culture and impact.

Being a good, honest, hardworking business that truly appreciates its opportunities to work with such prestigious partners.

What we deliver

The partnership has seen large benefit for both sides. It grows stronger because Mauve continue to focus and provide on;

Fast turnaround in production to meet club requirements and commitments.

Delivering a tailored, intuitive online ordering platform to create a seamless process.

Staying ahead of the trends by creating and supplying exciting products for fans.

Supporting club partners with any related requirement for match days and beyond

Providing our dedicated team to assist in all areas.

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